Enduring Passion: The Story of the Mercedes–Benz Brand

Price: ₹856.00
(as of Dec 17,2023 01:56:26 UTC – Details)

The three–pointed star. Magic. Mystique. Mercedes–Benz.

With its legendary performance and quality, Mercedes–Benz is one of the most recognizable brands in existence. The first book to examine Mercedes–Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes–Benz brand and how its iconic symbol became a synonym for power and elegance.

Publisher ‏ : ‎ John Wiley & Sons (30 September 2005)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 272 pages
ISBN-10 ‏ : ‎ 047001802X
ISBN-13 ‏ : ‎ 978-0470018026
Item Weight ‏ : ‎ 1 kg 650 g
Dimensions ‏ : ‎ 28 x 2.82 x 23.95 cm