Product Variety in Automotive Industry: Understanding Niche Markets in America (SpringerBriefs in Business)
Price: ₹3,534.95
(as of Oct 23,2023 02:39:12 UTC – Details)
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
ASIN : B00FKP4X3A
Publisher : Springer; 2014th edition (2 October 2013)
Language : English
File size : 850 KB
Text-to-Speech : Enabled
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 102 pages
