Empowering Product Marketing In The Automotive Industry: The Best Way To Understand Your Market, Improve Customer Experience And Value, And Maximize Loyalty

Price: ₹449.00
(as of Oct 15,2023 02:35:04 UTC – Details)

The Automotive Industry has been innovating on an ongoing basis since the mass marketing of vehicles in the early twentieth century but has obviously been accelerating its pace in the past decade. Its recent digitalization is totally transforming and reshaping it while adding a multi-billion value creation potential. Disruptive innovations are being developed to integrate and offer solutions to mega issues such as an increasing worldwide pollution, the oil dependence, major city traffic saturation or an ever growing urbanization.
Marketing as a whole plays a major role in the Automotive Industry whether as a B2B facilitator as it helps suppliers provide increasingly more value added highly sophisticated content (currently over 70%) and modular systems per vehicle or as a B2C necessity because final users greatly dictate OEMs’ strategic priorities hence the need to understand their expectations.
Empowering Product Marketing means a total change in (1) the way a company validates products to be developed and sold, (2) what target customers/ markets are, (3) what values and/ or USPs must be utilized and put forward, in a word, it totally redefines its Customer Relationship Management to optimize customers’ experience and ‘journey’ through consistency and above all total satisfaction, and retention.
No more pressure to reduce prices because it has become a habit, empowering Product Marketing means you will be in a position to offer values and solutions that fit your customers so well that they will not put pressure on you and if they still do, you will be able to circumvent the challenge efficiently through your perfect market knowledge and your being able to put together a win-win solution. Product and investment decisions will be made specifically on the basis of customer benefits.
Product Marketing in the Automotive field must help to understand challenges and opportunities created by the emergence of new technologies such as autonomous vehicles and business models from a market and consumer viewpoint, together with the increasing demand for new and more effective mobility solutions worldwide.

ASIN ‏ : ‎ B072XQQW22
Language ‏ : ‎ English
File size ‏ : ‎ 8150 KB
Text-to-Speech ‏ : ‎ Enabled
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 444 pages